What's Bermies Story?
The passion for fashion and the rugby vibe were the driving forces behind the creation of the Bermies swimsuit line.
Over the years, Bermies has consolidated its brand and built its reputation in an outstanding manner. As a result, it’s now a trend throughout the American coast. And of course, many people know it.
But how did it start? What’s the story behind Bermies? Well, brace yourself, because right now we’re telling you that story!
The genius behind the idea
Uki Deane, the son of renowned former Argentine model Mónica de Álzaga, is the creative force behind this amazing concept. For that, Uki acknowledges that his father's financial talent and his mother's artistic side are the sources of his inspiration and inventiveness in the fashion industry.
This young businessman decided to leave his position at an Argentine financial company in 2015 because he was so disinterested in it. After that, he ventures into the sea with the development of the Bermies swimsuit brand. And he launches the project in the USA by combining both his skill and all of his savings.
Uki's first business idea was to sell water mats, but since the cost of shipping was greater than the cost of the product, it was not going to work. This made him believe that he would have to return to the office if this product failed. And that’s when he made the decision to advertise it with a swimsuit company.
Bermuda inspires us
The inspiration for the name of the brand comes from the beautiful beaches of the Bermuda’s islands located at the North Atlantic Ocean archipelago. And for sure, with warm and crystalline waters as well as pink sand beaches, these islands are a paradise that can inspire anyone.
In addition, the sun, the weather and the sea provoked the launch of this brand where each swimsuit made is friendly as the environment and its conservation. And by embracing a green friendly touch, the Bermies models are manufactured with eight recycled plastic bottles, which are decomposed to assemble polyester strips.
Moreover, it is worth noting that a percentage of profits obtained by the brand is destined to the cleaning projects of the oceans. In certain manner, it’s like a way of rewarding the ocean for contributing with the idea of Bermies!
Selling swimsuits in a garden
With great enthusiasm and a lot of energy, Uki Deane decided to begin with his project. So, he arrived with a truck full of bathing suits and began to sell them in the garden of an aunt's house in the United States.
Of course, the effect was immediate. And these models, colors and designs inspired by tropics, adventure and fun took over the beaches.
Nowadays, Bermies offers swim trunks, swim briefs, Hawaiian shirts, designer swim trunks, T-shirts, waterproof pockets swim trunks, gym shorts, and more. For sure, that’s an impressive trajectory for a company that started selling beathing suits in the garden.
Bermies on Shark Tank
Are you familiar with the television program "Shark Tank"? Well, Uki Deane and Bermies were present there. As a matter of fact, the presentation was excellent, and the sharks were quite responsive.
But even though a contract was not reached, this chapter was very important for the company.
That’s because it served as a powerful illustration of how, when you believe in yourself and have the right energy and attention, you can build something amazing. And that's exactly what Uki is doing with Bermies!
So, like that the story of the brand began. Before it was a brand that wasn’t very well-known on the market. Now, Bermies is one of America's top swimwear references in the summer.
